SMART BUSINESS THINKING • REAL RESEARCH • PLAIN ENGLISH • PRACTICAL NEXT STEPS

You Have a Business Idea

Let’s figure out the business side.

You know your craft. We help you understand the business around it.

The Products The Pricing

EVALUATE the Opportunity

BUSINESS LANDSCAPE

A deeper look at the market and environment: customers, competitors, demand, barriers, and opportunity.

$225

EVALUATE Your Business

BUSINESS BLUEPRINT

A deeper look at your proposed business: its economics, processes, operations, & feasibility.

$225

SEE the Fuller Picture

BUSINESS PANORAMA

A comprehensive look at both the opportunity and the business—with additional analysis and conclusions.

In Development

ANSWER one question

BUSINESS MODULES

Focused analysis of one business question such as competitors, pricing, legal environment, or customers.

Coming Soon

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Want to understand the market opportunity?

Our Business Landscape examines your proposed business’ competitive environment. What does it look like in your competitive marketplace?

Explore the Landscape

THE PERSCOPA BUSINESS LANDSCAPE

BEFORE YOU GO FURTHER, SEE WHAT THE OPPORTUNITY LOOKS LIKE.

You have a business idea. But is there a market for it?

You don’t need a 40-page business plan. But before investing your time or money, you should understand the market you’re thinking of entering.

See the bigger picture before you take the next step.

The PerScopa Business Landscape examines the demand, customers, competition, and industry conditions surrounding your business idea.
We look beyond individual factors to understand how they work togethe, which reveals potential opportunities, important obstacles, and questions worth investigating.

Includes Five Important Findings

Plus: Your Executive Business Dashboard and recommended next steps.

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WHAT YOUR LANDSCAPE EVALUATES:

Research focused on your specific market and industry
Analysis of demand, customers, competitors, and industry conditions
A visual dashboard summarizing the market opportunity
Five important findings you might not have considered
Practical next steps and questions worth investigating

Want to explore how YOUR business could actually work?

Our Business Blueprint examines your proposed business, your resources, and how the pieces fit together.

Explore a Business BLUEPRINT

THE PERSCOPA BUSINESS BLUEPRINT

LOOK BEYOND THE OPPORTUNITY. EXAMINE THE BUSINESS YOU COULD ACTUALLY BUILD.

Explore how YOUR business could work.

You have a business idea. But how well do the different pieces fit together?

The Business Blueprint examines your proposed business in the context of your experience, resources, goals and market conditions.

We’ll explore your customers, competitive position, pricing, marketing, operations and financial considerations to identify potential strengths, important weaknesses and opportunities you may not have considered.

The result is a personalized analysis designed to help you understand your proposed business, identify what needs attention and make more informed decisions about what comes next.

Includes Five Important Findings

Your “Hadn’t Thought of That” page. Five consequential insights selected to highlight overlooked issues, unexpected opportunities or decisions that could change how you approach your business.

Plus: Your Executive Business Dashboard and recommended next steps.

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WHAT YOUR BLUEPRINT EXPLORES

Your Business Model: How your proposed business could work and generate revenue.
Customers & Competition: Who might buy from you and why they might choose your business.
Strategy & Opportunities: Different approaches you could take and their trade-offs.
Marketing & Sales: How you could attract customers, make sales and encourage repeat business.
Business Economics: How pricing, costs and sales volume affect your financial objectives.
Operations & Resources: What you’ll need to operate and potentially grow.
Business Alignment: Whether the different pieces of your proposed business work together.
Risks & Assumptions: What you’re counting on being true and what deserves testing.

See how the pieces of your business fit together—and what deserves your attention next.

THE PERSCOPA BUSINESS MODULES

ONE QUESTION. A BETTER-INFORMED ANSWER.

When one part of your business idea needs a closer look.

PerScopa offers a series of focused Business Modules, each built around an important business question—such as competitors, customers and markets, startup costs, legal and licensing requirements, and more.

But these aren’t generic business guides.

We apply the module to your business—your idea, your market, your location, and your circumstances.You don’t need to purchase a complete business analysis when you only need help with one part of the opportunity.

EACH MODULE INCLUDES:

Research relevant to your business and situation
The important signals—not a mountain of data
Plain-English explanation of what those findings mean
Practical questions, frameworks, and next steps

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One question. Focused research. Practical insight for your business.

NOT SURE WHERE TO START?

Have a Business Idea? Let’s Talk.

Not sure which PerScopa analysis fits what you’re trying to figure out? Tell us a little about your business or the question you’re working through, and we’ll help you understand the options.